By copying the strategy Xiaomi, Huawei said to have successfully raised the level of his smartphone sales, particularly members of Honor series. According to Reuters, affordable smartphone sales Honor series has skyrocketed from 1 million units to 20 million units within just one year.
Smartphone Honor series has been sold to many countries such as Belgium, India, and Brazil. To boost sales, Huawei only do online sales through several leading sales sites like JD.com ci China and Flipkart in India. Brand Honor recorded able to contribute a quarter of total sales target of Huawei in 2014, and helped Huawei to compete with Xiaomi for the position of the third largest seller of smartphones in the world.
Although somewhat phenomenal, ala Xiaomi assessed sales method has the disadvantage that a very small profit margins. Xiaomi profit rate is estimated at only 1.8 percent, while Samsung that uses conventional marketing channels the profit margins of 18.7 percent. Huawei Honor yourself by one of its executives do not make money, but also do not suffer losses.
In addition to Huawei, other companies are trying to follow the approach Xiaomi is Lenovo. Companies that countrymen with the Xiaomi reportedly also plans to sell one of its product range only over the internet, though not mentioned further details.
via Reuters
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